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VOL. 1, ISSUE 1 (2025)
Youth perceptions and attitudes toward organ donation: A qualitative study
Authors
Dr. Rajkiran Tiku
Abstract
This qualitative study explores the perceptions and attitudes of youth regarding organ donation. Recognizing that young adults are a critical demographic for donor registration, this research aimed to identify the key factors that influence their decision-making. We conducted a series of five semi-structured focus groups with a total of 32 participants aged 18-25. The discussions were transcribed and analyzed using a thematic analysis approach. The results revealed four primary themes: (1) a strong desire for clarity and transparency regarding the medical process of donation, (2) the profound influence of family discussions and cultural or religious beliefs on personal choice, (3) a significant level of mistrust in the healthcare system's equitable allocation of organs, and (4) the identification of relatable peer stories and positive social media campaigns as powerful motivators for registration. The study concludes that traditional awareness campaigns are insufficient for this demographic. To effectively engage youth, initiatives must proactively address their specific concerns about process transparency and systemic trust, while leveraging the influential power of peer narratives and digital outreach. 
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Pages:21-27
How to cite this article:
Dr. Rajkiran Tiku "Youth perceptions and attitudes toward organ donation: A qualitative study". World Journal of Medical Research , Vol 1, Issue 1, 2025, Pages 21-27
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